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Special Exercises
The following matching questions have to do with the use of motivation by the management of a fast-food restaurant.Match the following.You may use a response once,more than once,or not at all.
-Every month an employee is selected to be Employee of the Month,and his or her name is engraved on a plaque that hangs in the restaurant.Teenagers usually tease anyone who gets plaqued.
Penetration Pricing
A pricing strategy where a new product is introduced to the market at a significantly lower price than the competition to gain market share quickly.
Price Skimming
A pricing strategy where a firm charges the highest initial price that customers are willing to pay and then lowers it over time.
Fixed Costs
Expenses that do not change in the short term, regardless of the level of production or sales activity, such as rent or salaries.
Variable Costs
Costs that vary directly with the level of production or sales, such as materials and labor.
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