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Special Exercises The Following Matching Questions Have to Do with the Leadership

question 200

Multiple Choice

Special Exercises
The following matching questions have to do with the leadership styles of five CEOs of Intel,the largest maker of semiconductor chips in the world.Intel has a history of affective leadership.Bob Noyce began Intel in 1969.He was a brilliant inventor and a technological genius.As a leader he was a "nice guy" who put technical proficiency over profits.He inspired loyalty and often said "Do something great" to his employees.Then came Gordon Moore of Moore's law fame.His leadership was even more hands off.He let others make decisions while mentoring them.He mentored Andy Grove into the CEO office.Grove was competitive,blunt,arrogant,and decisive.He was a leader of action and production.After Grove came Craig Barrett.Barrett implemented a big shift toward greater emphasis on the customers.He was quiet,more disciplined,and more approachable than Grove.After Barrett came Paul Otellini.His background was in finance.He developed chips with different price points,creating the Pentium and Celeron brands.He continued the customer-focus and is less egotistical than Barrett.Otellini directed the company into new technologies.Match the following trait with the CEO who best exemplifies it.You may use a response once,more than once,or not at all.
-Concern for people

Definitions:

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.

Planning Phase

The initial stage in a project or strategy development where objectives are set, and resources are allocated.

SWOT Analysis

A strategic planning technique used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.

Marketing Program

A comprehensive plan that outlines marketing strategies, tactics, and actions to achieve business objectives.