3M Encourages Its Employees to Think of Creative Solutions to Problems.It

question 160

Multiple Choice

3M encourages its employees to think of creative solutions to problems.It uses what is called out of the box thinking,and no idea is thought to be too ridiculous or too petty if it will solve a problem.Jana did not feel as if she could make suggestions in front of people who had been members of her work team for many years,even though no one else seemed shy about sharing ideas.Eventually,due to a process called ____,Jana became comfortable with sharing her ideas.

• A) brainwashing
• B) forced conformity
• C) norm generalization
• D) norm variation
• E) socialization

---

Definitions:

Marketing Response

The reaction of consumers or the target market to the promotional efforts of a company.

Marketing ROI

A measure of the profitability of marketing activities, calculated by dividing the net profit from a marketing initiative by its costs.

Research And Development

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Marketing Returns

The financial gains achieved from marketing activities, evaluating the effectiveness of advertising and promotional efforts.