What Is the Problem with a University Reward System That

question 23

Multiple Choice

What is the problem with a university reward system that encourages faculty members to publish numerous research articles but fails to consider the quality of the articles?

• A) Overcontrol
• B) Rewarding inefficiency
• C) Inappropriate focus
• D) No accountability
• E) Too restrictive

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Definitions:

Persuasion

Persuasion is the act of convincing someone to change their beliefs, attitude, or behavior through argument, reasoning, or appeal to emotion.

Peripheral Route

A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.

Persuasive Argument

Communications designed to convince or influence an audience to accept a specific viewpoint or take a particular action.

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.