Company Websites Monitor Where Viewers Look,how Long They Stay on a Page,and

question 160

Multiple Choice

Company websites monitor where viewers look,how long they stay on a page,and the actions they take on the website.This gives companies a lot of information about their customers and viewers.It also represents which step in the control process?

• A) establish standards
• B) determine the need for corrective action
• C) compare performance against standards
• D) measure performance
• E) change control process

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Definitions:

Salivation

The involuntary production of saliva in the mouth, which can be stimulated by the anticipation of food or the presence of something to chew.

Amygdala

A part of the brain involved in emotion regulation, especially fear and pleasure responses.

Fear Response

An immediate alarm reaction triggered by the perception of imminent danger, real or perceived, characterized by physiological changes such as increased heart rate and adrenaline surge.

Dilation of Pupils

The expansion of the pupils of the eyes, which can occur in response to low light conditions or during states of arousal, excitement, or attraction.