Examlex
A term describing a firm's normal range of operating activities is:
Publicity
The public visibility or awareness for any product, service, or company, often gained through media or promotional activities not paid for directly.
Encoding
The process of having the sender transform an idea into a set of symbols during the communication process.
Decoding
The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.
Communication Channel
The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.
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