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The least-squares regression method is:
Advertisement Wear-out
A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.
Halo Effect
A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.
Central Route
denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.
Advertisement Wear-out
The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.
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