Unearned Revenues Are

question 122

Multiple Choice

Unearned revenues are:

• A)Revenues that have been earned and received in cash.
• B)Revenues that have been earned but not yet collected in cash.
• C)Liabilities created when a customer pays in advance for products or services before the revenue is earned.
• D)Recorded as an asset in the accounting records.
• E)Increases to retained earnings.

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Definitions:

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.

Product Development

Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.

New-Product Strategy Development

The stage of new-product development in which the company determines the direction it will take when it develops a new product.