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The SAP enterprise-resource planning software is already being used to help direct the operations of many of the world's largest companies.
Consumer Research
The study of how people buy, use, and dispose of products and services, including their motivations and decision processes.
Heavily Advertised
Describes products or services that are promoted extensively through various media channels to enhance visibility and consumer awareness.
Existing Preference
The preexisting likes or choices of an individual or group towards certain options or items over others.
High-Fear Messages
Communications intended to elicit fear in order to motivate behavior change, often used in health campaigns.
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