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In less-developed countries with rapid population growth,
Shopping Preferences
Individual choices or inclinations towards certain products, brands, or shopping environments.
External Validity
The ability to apply the outcomes of a research project to different environments and other persons.
Generalization
The process of applying the results from studies to wider contexts outside of the original research settings.
Field Experiments
Research studies conducted in natural settings outside the laboratory to assess the effect of manipulated variables in a real-world environment.
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