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The substitution effect will never induce a consumer to buy more of a good when its price increases.
Ego
In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.
Id
A component of Sigmund Freud's psychoanalytic theory, representing the instinctual drives and unconscious desires.
Libido
According to Freud, psychical energy derived from physiological drives.
Pleasure Principle
A concept in psychoanalytic theory referring to the instinctive drive to seek pleasure and avoid pain.
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