For Each of the Following Situations Explain Why the Expenditure

question 86

Essay

For each of the following situations explain why the expenditure is or is not deductible and any limitations that may be placed on the amount of the deduction.
a.Akira is self-employed as a personal financial planner. He went out-of-town for two days to visit three of his best clients and incurs the following expenses:
$\begin{array} { l r } \text { Airfare } & \$ 350 \\\text { Rental car } & 160 \\\text { Lodging } & 240 \\\text { Incidentals } & 90 \\\text { Meals } & 220 \\\text { Entertainment } & 130\end{array}$

b.Woodrow is President and CEO of ISPEP, a closely held corporation with assets of $20,000,000. Woodrow, who owns 60% of the company, decides to hire his twin daughters who have just completed their freshman year at Aztec State to work in the promotions department of the company. His daughters will be paid $5,000 each for the summer. Other college students who are hired for the summer to perform similar tasks will be paid $4,000.
c.Felix is a Realtor. To show his appreciation, he gives each client who buys a home from him a $75 wall clock. During the year Felix gives 64 clocks to his clients.
d.Sandy sues Harrison for divorce. Originally, Sandy asks for one-half of all their assets, including 50% of Harrison's car dealership. Harrison's lawyer has worked out a compromise with Sandy and her attorney that allows Harrison to retain 100% ownership of the dealership. Harrison pays his lawyer $10,000 in legal fees.

Grasp the significance of targeted online advertising and its tools for increasing web traffic and relevance to users' searches.

Understand the AIDA model and its significance in marketing strategies.

Recognize the integrated components of marketing communications and their contributions to IMC campaigns.

Differentiate between advertising and public relations within IMC.

---

Definitions:

Price Elasticity

A gauge for the reaction of demand for a product to variations in its cost.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price.

Price Elasticity

An indicator of the sensitivity in the quantity of a good demanded when its price fluctuates.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price in a given period.