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The Semantic Triangle of Meaning Helps Us Understand the Ways

question 6

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The semantic triangle of meaning helps us understand the ways people use symbols and attaching meaning to those symbols.


Definitions:

Approach

A method or strategy used in starting something, such as initiating a conversation, project, or a sales pitch.

Problem-Solution Sales Presentation

A problem-solution sales presentation is a sales approach where the seller identifies and highlights a problem the prospective buyer has and presents their product or service as the solution.

Sales Approach

A method or strategy used by salespeople to introduce and sell a product or service to potential customers.

Reciprocity

An agreement whereby a person or organization buys a product if the person or organization selling the product also buys a product from the first party.

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