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Figure 3-1
-Suppose that when the price of hamburgers decreases, the Ruiz family increases their purchases of ketchup. To the Ruiz family,
Positive Emotion
Feelings that are enjoyable or bring happiness, such as joy, love, and contentment.
Enthusiasm
A feeling of energetic interest in a particular subject or activity and an eagerness to be involved in it.
Anxiety
Experiencing stress or concern due to the unpredictability of a situation.
Primary Emotions
Emotions that are present in humans and other animals, and emerge early in life; examples are joy, anger, sadness, fear, and disgust.
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