If Tolls on a Toll Road Can Be Raised Significantly

question 29

Multiple Choice

If tolls on a toll road can be raised significantly before commuters will consider using a free alternative, then an increase in tolls will result in

• A)a decrease in total revenue.
• B)a decrease in non-toll road usage.
• C)an increase in total revenue.
• D)an increase in toll road usage.

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Definitions:

Product Lines

Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.

Product Mix

The total range of products a company offers to its customers to buy.

University

An institution of higher education and research which awards academic degrees in various disciplines.

Augmented Product

An enhanced version of a product that includes additional features or services that go beyond the basic functionality to provide extra value to the consumer.