If Total Revenue Exceeds Fixed Cost, a Firm

question 143

Multiple Choice

If total revenue exceeds fixed cost, a firm

• A)should produce in the short run.
• B)has covered its variable cost.
• C)is making short-run profits.
• D)may or may not produce in the short run, depending on whether total revenue covers variable cost.

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Definitions:

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.

Eye-Catching

Describes something that immediately attracts attention or stands out visually.

Point-of-Purchase

The place or moment at which a transaction occurs, often used in marketing to refer to the physical or digital location where a product is bought.

ABC Model

The ABC model is a framework in psychology that describes the relationships between antecedents, behaviors, and consequences, often used in cognitive-behavioral therapy.