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In August 2008, Ethan Nicholas developed the iShoot application for the apple iPhone 3G, and within five months had earned $800,000 from this program. By May 2009, Nicholas had dropped the price from $4.99 to $1.99 in an attempt to maintain sales. This example indicates that in a competitive market,
Income Effect
The change in an individual's or economy's income and how that change will affect the quantity demanded of a good or service.
Substitution Effect
The change in consumption patterns due to a change in the relative prices of goods, making consumers substitute one good for another.
Normal Good
A Normal Good is a type of good for which demand increases when income increases, and vice versa, holding all other factors constant.
Income Effect
The alteration in the income of a person or an economy and its impact on the demand for a particular good or service.
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