The Term "Early Adopters" Refers to

question 234

Multiple Choice

The term "early adopters" refers to

• A)firms that are the first to implement a new technology that is used to produce new goods or services.
• B)book clubs that are first to recommend best-selling books to their members.
• C)consumers who respond quickly to fads, seasonal changes, etc.
• D)consumers who are willing to pay high prices to be among the first to own new products.

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Definitions:

Reliability

The likelihood that a particular measure would produce the same results if the measure were repeated.

Indicator Variable

A variable in statistical modeling that assigns a value of 0 or 1 to indicate the non-presence or presence of a specific condition or attribute.

Social Mobility

The movement of individuals, families, or groups through a system of social hierarchy or stratification, which can be upward or downward.

Well-Being

A state of being comfortable, healthy, or happy, often considered holistically including physical, psychological, and social aspects.