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Explain the significance of brand management to a firm that has differentiated its product.Comment specifically on the importance of obtaining a trademark.
Conditioned Response
A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.
Cigarette Smoke
The smoke produced by burning tobacco in cigarettes, which contains a complex mixture of chemicals harmful to health.
Beemans Gum
A brand of chewing gum that has historical significance and is known for its pepsin flavor, which is often associated with aiding digestion.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.
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