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Explain the Significance of Brand Management to a Firm That

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Essay

Explain the significance of brand management to a firm that has differentiated its product.Comment specifically on the importance of obtaining a trademark.


Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Cigarette Smoke

The smoke produced by burning tobacco in cigarettes, which contains a complex mixture of chemicals harmful to health.

Beemans Gum

A brand of chewing gum that has historical significance and is known for its pepsin flavor, which is often associated with aiding digestion.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.

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