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Figure 12.4
-Refer to Figure 12.4.Which of the following is true at W0?
Message Strategy
is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.
Positioning Statement
A concise description of how a brand or product fits into the market and in the minds of the target consumers, distinguishing it from its competitors.
Integrated Marketing Communications Plan
A strategic approach that unifies all marketing and communication tools, avenues, and sources within a company into a seamless program to maximize the impact on end-users at a minimal cost.
Creative Message Strategy
A marketing approach focused on designing and delivering unique, relevant, and compelling messages to a target audience to achieve specific communication objectives.
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