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If the marginal benefit of reducing emissions of some air pollutant is less than the marginal cost,
Ingroup Bias
The tendency to favor one's own group over other groups, often leading to preference and loyalty towards members of the ingroup.
Bystander Effect
A phenomenon in social psychology where people are less inclined to assist a victim if there are other bystanders.
Reciprocity Norm
A social norm that expects individuals to help those who have helped them, fostering cooperation and mutual aid.
Mere Exposure Effect
A mental effect where individuals start preferring items simply because they recognize them.
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