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Figure 6-4
-Refer to Figure 6-4. At the midpoint of the demand curve, in absolute value,
Biases
Systematic patterns of deviation from norm or rationality in judgment, where particular feelings or opinions influence decision-making.
Uncertainty
Describes a situation where the outcomes or consequences of actions are unknown and unpredictable.
Probability
Likelihood that a given outcome will occur.
Rules of Thumb
Simple, general principles or guidelines that are typically derived from practice rather than theory.
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