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A supply curve that is vertical
Central Route
A pathway of persuasion based on the thoughtful and analytical consideration of arguments, leading to lasting attitude change.
Self-Esteem
An individual’s overall subjective emotional evaluation of their own worth, which can affect their mental health and motivation.
Self-Monitoring
The degree to which individuals regulate their behavior to fit social cues and contexts, often adjusting their actions and expressions to appeal to others.
Narrative Transportation Theory
A theory suggesting that when people lose themselves in a story, their attitudes and intentions can be changed to reflect that story.
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