Examlex
If the demand for a product decreases and the supply of the same product increases,the equilibrium quantity will increase.
Forward Integration
A business strategy where a company extends its activities to take control of its distributions, such as a manufacturer opening retail outlets.
Horizontal Integration
Horizontal integration refers to the acquisition of a business operating at the same level of the value chain in an industry, aiming to increase market share or achieve economies of scale.
Marketing Channel
Necessary activities or processes for transferring the ownership of products from their place of manufacturing to their place of use.
Retailer-sponsored Cooperative
A group of retailers that collaborate to buy in bulk, thereby reducing costs and gaining marketing advantages.
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