Examlex
Exemptions and deductions are used
Meme
A unit of cultural information spread by imitation, ranging from catchphrases and internet memes to clothing fashions and architectural styles.
Viral
Describing content that spreads rapidly through a population by being frequently shared or circulated among individuals, especially via the internet.
Ad Equivalency Value
A metric used to calculate the worth of non-paid media coverage by comparing it to the cost of equivalent paid advertising space or airtime.
Media Multiplexity
The theory that relationships are maintained over multiple forms of media, each adding a layer of complexity and richness to the interaction.
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