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Edward Lazear analyzed data provided by the Safelite Group, the nation's largest installer of auto glass, after the company changed the way it paid its glass installers beginning in the mid-1990s. Instead of paying workers hourly wages, Safelite began to pay workers on the basis of how many windows they installed. Which of the following describes what Lazear concluded from his analysis of Safelite's data?
Persuasive Communications
Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.
Message Content
Message content refers to the actual information, ideas, or themes conveyed in a communication act, regardless of the medium used.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Communicator Characteristic
Attributes of a person who is conveying a message that affect how the message is received, such as credibility, attractiveness, and expertise.
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