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Dell Computers Allows Potential Consumers to Customize Personal Computers to Their

question 144

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Dell Computers allows potential consumers to customize personal computers to their desires. Dell's strategy is successful because offering bundles that more exactly meets a consumer's preference allows Dell to extract more consumer surplus.


Definitions:

Perfect Competitor

A theoretical market situation in which no individual buyer or seller has the power to influence market prices.

Demand Curve

An illustrated chart that depicts how the demand for a product varies with changes in its price.

Marginal Product

The addition to total output due to the use of one more unit of a variable input, keeping all other inputs constant.

Profit-maximizing

The process or strategy of adjusting production and prices to achieve the highest possible profit, taking into account costs and market demand.

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