Joss Is a Marketing Consultant

question 61

Multiple Choice

Joss is a marketing consultant. Iris and Daphne are potential customers interested in commissioning Joss to undertake a market survey and compile the findings in a report. Iris is willing to pay $500 for the service while Daphne is willing to pay $800. Suppose that the opportunity cost of Joss's time is $1,200. Assume that Iris and Daphne do not know each other. If the price is $500 per copy,

• A) only Iris will purchase Joss's services and Joss will undertake the job for her.
• B) only Daphne will purchase Joss's services and Joss will undertake the job for her.
• C) both Iris and Daphne will purchase Joss's services and Joss will undertake the job.
• D) both Iris and Daphne will want to purchase Joss's services but Joss will not be willing to undertake the job.

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Definitions:

Three-way Linking

A link-building strategy involving three domains where one links to the second, the second to the third, and the third links back to the first, aiming to boost search engine rankings.

Keyword Stuffing

A black-hat SEO practice involving overloading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

Black Hat

In digital terms, unethical or deceptive practices that violate internet regulations or guidelines, often seen in SEO tactics.

Web Crawler

A bot designed to systematically browse the internet for the purpose of indexing web pages and collecting data.