When Colleges Use Yield Management Techniques, They

question 57

Multiple Choice

When colleges use yield management techniques, they

• A) rank students on the basis of academic merit and award higher financial aid offers to those at the top of the ranking.
• B) increase financial aid offers to students whose demand for college education is likely to be more price elastic and reduce financial aid offers to students whose demand for college education is likely to be less price elastic.
• C) rank students on the basis of academic merit and award higher financial aid offers to those at the bottom of the ranking.
• D) increase financial aid offers to students whose demand for college education is likely to be more price inelastic and reduce financial aid offers to students whose demand for college education is likely to be less price inelastic.

Understand the specific legal remedies available in breach of property agreements and the role of restrictive covenants.

Understand the concept of branding and its significance in distinguishing a company's products or services from those of competitors.

Recognize the impact of demographic shifts on product positioning and marketing strategies.

Identify the elements that constitute a brand name and the role of logos in brand identification.

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Definitions:

Cost

A sacrifice made to obtain some benefit.

Activity

In accounting and finance, it typically refers to the level of business operations or transactions in a given period.

Relevant Activity Base

A factor that causes changes in the behavior of costs, used to allocate fixed costs to cost objects effectively.

Decision-Making Needs

Requirements or information essential for making informed choices or judgments in various situations.