When Colleges Use Yield Management Techniques, They Increase Financial Aid

question 256

True/False

When colleges use yield management techniques, they increase financial aid offers to students likely to be more price sensitive and they reduce financial aid offers to students likely to be less price sensitive.

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Definitions:

Quality

The level at which a product or service achieves or outdoes the expectations of customers.

Status-conscious Consumers

Consumers who make purchasing decisions based on the perceived status or prestige associated with a product or brand.

Penetration Pricing Policy

A business strategy where the initial product price is set very low to gain market share quickly.

Sales Volume

The quantity of products or services sold within a specific period.