One Method of Setting Price Using the Cost-Plus Method Is

question 48

Multiple Choice

One method of setting price using the cost-plus method is to add

• A)a given percentage of marginal cost to marginal cost of production.
• B)a given percentage of fixed cost to total fixed cost.
• C)a given percentage of average total cost to average total cost.
• D)a given percentage of average variable cost to average total cost.

---

Definitions:

Complementary Offerings

Products or services that enhance or are intended to be used together with another, creating more value for consumers.

Pricing Changes

Alterations made to the selling price of goods or services in response to market demands, cost fluctuations, or strategies.

Integrated Marketing Communications

A strategic marketing process designed to ensure that all messaging and communication strategies are unified across all channels to deliver a consistent message.

Consistent Message

Communication that is uniform and coherent across all marketing channels, ensuring that the brand's image and values are reinforced with each consumer interaction.