Network Externalities

question 82

Multiple Choice

Network externalities

• A)can only exist when there are economies of scale.
• B)prevent the dominance of a market by one firm.
• C)exist when the usefulness of a product increases with the number of consumers who use it.
• D)are created when celebrity endorsements of products lead to a surge in the demand for those products.

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Definitions:

Product Line

A group of related products under a single brand offered by a company, catering to varied customer needs or preferences.

Yield Management Pricing

A pricing strategy that uses demand forecasting and flexibility in pricing to maximize revenue, often used in the hospitality and airline industries.

Dynamic Pricing

A pricing strategy where prices are adjusted in response to real-time supply and demand conditions, market volatility, or customer behavior.

Odd-even Pricing

A pricing strategy where prices are set just below a round number, e.g., $19.99 instead of $20, to create a perception of greater value.