Microsoft Hires Marketing and Sales Specialists to Decide What Prices

question 151

Multiple Choice

Microsoft hires marketing and sales specialists to decide what prices it should set for its products, whereas a wealthy corn farmer in Iowa, who sells his output in the world commodity market, does not.Why is this so?

• A)because Microsoft is large enough to hire the best people in the field
• B)because Microsoft could potentially lose sales if it sets prices indiscriminately
• C)because the wealthy corn farmer is a price taker who chooses his optimal output independently of market price but Microsoft's optimal output depends on the price it selects
• D)because unlike Microsoft, the wealthy corn farmer is probably a monopolist

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Definitions:

Staples

Metal wire or plastic pieces used to bind materials together, typically papers or the edges of wounds in medical suturing.

Central Route

A method of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of another method.

Financial Investment

An allocation of resources, typically money, into assets or endeavors expected to generate financial returns or growth over time.