Starbucks Started Out Small in 1971, but by 1993 Starbucks

question 186

Multiple Choice

Starbucks started out small in 1971, but by 1993 Starbucks was a national chain and had coffeehouses in 38 countries. A key to the company's success was the realization by executives that

• A) there was a demand for coffeehouses where consumers could sit and drink high-quality coffee.
• B) coffee prices would have to be cut in order for Starbucks to compete with other stores that sold coffee.
• C) they had to keep their stores open longer hours to attract a large number of customers.
• D) their stores should be located close to other stores that sold similar products.

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Definitions:

Displacement

In psychology, it's a defense mechanism where an individual shifts negative emotions or impulses from the original source to a less threatening person or object.

Ego

In psychoanalytic theory, the part of the psyche that mediates between desires, morals, and reality, playing a key role in decision making and identity.

Psychic Energy

A concept in psychoanalytic theory referring to the energy generated by the unconscious mind that can be directed into various psychological activities or behaviors.

Predictive Utility

The ability of a theory, model, or measurement to accurately forecast or anticipate future events or behaviors based on current data or observations.