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What Is the Difference Between the Terms "Marketing" and "Advertising

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Essay

What is the difference between the terms "marketing" and "advertising"?


Definitions:

Memorized Approach

A sales strategy in which sales pitches or scripts are learned by heart to ensure consistent delivery.

Problem-Solution Presentation

A sales approach where a specific problem faced by the potential buyer is identified, followed by the presentation of a product or service as the solution.

Creativity

The ability to produce original and valuable ideas, involving imagination and unconventional thinking.

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