Recent Research Has Shown That the First Firm to Enter

question 251

Multiple Choice

Recent research has shown that the first firm to enter a market often does not have a long-term advantage over later entrants into the market.An example that has been used to illustrate this is

• A)McDonald's entry into the high-end coffee market.
• B)Xerox, which became a generic term for making photocopies.
• C)Abercrombie and Fitch, which was the first clothing company to market to young men.
• D)the introduction of the first ballpoint pen in 1945.

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Definitions:

Industry Standard

The common and accepted criteria, practices, or technical specifications adopted by companies within a particular industry.

Sales Group Goals

The collective objectives or targets set by a sales team to achieve together within a specific timeframe.

Territory Size

Territory size refers to the geographic or market area assigned to a sales representative or team to target for sales opportunities.

Anti-Harassment Training

Educational programs designed to prevent harassment in the workplace by raising awareness, outlining policies, and teaching employees how to handle harassment situations.