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In August 2008, Ethan Nicholas developed the iShoot application for the apple iPhone 3G, and within five months had earned $800,000 from this program. By May 2009, Nicholas had dropped the price from $4.99 to $1.99 in an attempt to maintain sales. This example indicates that in a competitive market,
Fixed Selling
Expenses that remain constant regardless of the level of sales or production, such as salaries of sales managers and rental charges of retail spaces.
Eliminating Product
The process of removing a product from a company's offerings, often due to low sales, obsolescence, or strategic repositioning.
Segment Margin
A segment’s contribution margin less its traceable fixed costs. It represents the margin available after a segment has covered all of its own traceable costs.
Special Equipment
Custom or unique machinery, tools, or apparatus required for specific tasks or production processes not typically found in generic manufacturing settings.
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