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The law of diminishing marginal returns
Potential Customer
An individual or entity that is likely to be interested in a company's product or service but has not yet made a purchase.
Business Models
Frameworks that describe how a company creates, delivers, and captures value, in both economic, social, and other contexts.
Experimentation
The process of conducting tests and trials to explore hypotheses or new ideas, typically to gain knowledge or validate theories.
Cost Structure
An outline of the types and relative proportions of fixed and variable costs that a business incurs in its operations.
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