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If the price of lattes, a normal good you enjoy, falls,
Complementary Product
A product that adds value to another, typically unrelated product when used together.
Energy Drink
A type of beverage containing stimulant compounds, typically caffeine, designed to provide mental and physical stimulation.
Sales
The exchange of a commodity for money; the action of selling something.
Cannibalized
The phenomenon where a company's new product eats into the sales of its existing products, often unintentionally.
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