A Significant Downside to Network Externalities Is That

question 56

Multiple Choice

A significant downside to network externalities is that

• A) there may be large switching costs to consumers of changing products so that consumers end up using products with inferior technologies.
• B) firms may network with unethical suppliers or distributors.
• C) the costs of hiring celebrity endorsements may be very high.
• D) there may be large switching costs to firms changing technologies.

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Definitions:

Cash Dividends

Cash dividends refer to payments made by a corporation to its shareholders, usually out of its profits.

Goodwill

Represents the intangible asset that arises when a company acquires another for a price higher than the fair value of its net identifiable assets.

Equity Method

An accounting technique used to record investments in other companies, recognizing income and changes in investment value in proportion to the ownership percentage.