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The endowment effect suggests that that people
Marginal Costs
The change in total costs that arises when the quantity produced is incremented by one unit; it is the cost of producing one more unit of a good.
Potential Customers
Individuals or businesses that have not yet purchased but have shown interest in a company's products or services.
Expected Profit
The anticipated financial gain from an investment or business activity, considering possible risks and rewards.
Price
The sum of money anticipated, necessary, or provided in exchange for something.
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