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Costs that have already been incurred, and which cannot be recovered, are known as
Continuous Innovation
The ongoing process of making regular, incremental improvements or updates to products, services, or processes to maintain competitiveness and meet evolving customer needs.
Clorox II Bleach
A branded bleach product designed for laundry use, offering color-safe stain removal and brightening for fabrics.
Tide Laundry
A leading brand of laundry detergent known for its cleaning power and wide range of products catering to different laundering needs.
Dynamically Continuous Innovation
An innovation that represents a significant change to an existing product, requiring a modest amount of learning or change in behavior for consumers.
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