One Possible Reason as to Why Consumers Respond to Sales

question 251

True/False

One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.

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Definitions:

Defense Mechanism

A means used by the ego to defend against anxiety and to maintain self-esteem.

Metaphor

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a similarity.

Devil

A supernatural entity, often regarded as the chief antagonist of good in various religions and mythologies.

Id

The part of the mind in psychoanalytic theory responsible for instinctual impulses and demands for immediate satisfaction.