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Integrated Marketing Communication
A strategic approach that combines various marketing channels and tools in a cohesive manner to promote a consistent message about a brand or product.
Strategic Communications
The practice of deliberate messaging and media use to achieve specific objectives or outcomes.
Nonprofit Organization
An entity that operates for a collective, public, or social benefit rather than to generate profit for owners or shareholders.
Brand
A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
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