Evaluate: 
Definitions:
Paid Media
Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.
Strategic Communication Process
A deliberate series of actions or steps designed to achieve a communication goal effectively.
Public Relations Society of America
A professional organization based in the United States that aims to advance the practice of public relations by providing education, setting standards, and advocating for the profession.
Communications Department
A division within an organization responsible for managing and coordinating all internal and external communication efforts.
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