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Psychological Aspects
Refers to the mental and emotional factors influencing the behavior and attitudes of individuals or groups.
Emotional Aspects
The feelings or emotional reactions that play a key role in influencing consumer decisions and perceptions of brands, products, or services.
Key Benefits
The main advantages or positive effects that a product, service, or strategy offers to its users or stakeholders.
Trial and Adoption
The process consumers go through to first try a new product and then make the decision to continue its use based on satisfaction.
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