Examlex
Which of the following statements is INCORRECT?
Brand Community
A group of consumers who share a common interest in a specific brand and interact with each other about this brand.
Brandfest
A celebratory event or gathering focused on promoting and enhancing the visibility and appeal of a particular brand.
Lab Coats
White coats worn by scientists and medical professionals as a protective garment and a symbol of their profession.
Expert Power
The influence or authority a person holds over others as a result of their expertise, skills, or knowledge in a particular domain.
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