The Larson and Gobeli Study That Compared Projects That Had

question 79

Multiple Choice

The Larson and Gobeli study that compared projects that had been managed in a variety of structural types revealed that new product development projects tended to be most effectively executed when the organizational structure was a:

• A) Project matrix.
• B) Project organization.
• C) Balanced matrix.
• D) Functional matrix.

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Definitions:

Multivariable Account Segmentation

A marketing approach that divides a market into subgroups based on multiple factors such as customer needs, demographics, and behavioral traits, allowing for targeted marketing strategies.

Dual Segmentation Marketing

A marketing strategy that involves dividing the market into two parts based on differing criteria to better target specific groups of consumers.

Sales Volume

The total number of units of a product or service sold over a specific period of time. It is a measure of a company's sales performance and market demand.

80/20 Principle

A principle suggesting that 80% of effects come from 20% of causes, often applied to business, productivity, and economics contexts.