Examlex
Ethical reasoning is the process through which an individual links his or her moral convictions or ethical standards to the particular situation at hand.
Life-Cycle Curve
A graph representing the stages through which a product goes from introduction to decline in the market.
Product Form
Product form refers to the physical characteristics and features of a product that distinguish it from other products in the market.
Product Class
A broad category of products that serve a similar function or are targeted at a similar market, such as electronics or personal care items.
Product Adoption
The process by which a new product or service is accepted and used by the market.
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