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Beans Coffee & Cocoa Company makes and sells a chocolate-flavored coffee drink under the name "CoCoCafe." Darkroast Java, Inc., later markets a similar tasting drink under the name "KoKoKafe." This is most likely
Discrimination
is the unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or gender.
Oppositional Identity Formation
A process in which individuals develop identities that are in opposition to mainstream or dominant cultural norms, often in response to stigma or marginalization.
Identity Foreclosure
A stage in identity development where an individual commits to an identity without exploring other options.
Contrary Identity
An identity formed in opposition to certain norms, expectations, or identities established by society.
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